As we’ve been said before: Email Marketing is stronger than ever! It has been 40 years since the first email was sent, and this year many brands and start-up have shift to digital channels and email communication.

More than 55% of marketers have reported receiving the best ROI from email campaigns.

According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus. Marketing platform LiveIntent recently released data showing email newsletter engagement has also grown during the pandemic, with gains highest for email newsletters that cover finance (43%), hard news (38%) and shopping (83%).

Email marketing has been proven to work time and again in terms of higher ROI, customer engagement, brand loyalty and more. Take a look at some of these amazing statistics on email performance:

  1. Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
  2. 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020)
  3. 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020)
  4. 31% of B2B marketers say email newsletters are the best way to nurture leads. (Content Marketing Institute, 2020)
  5. 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)
  6. 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)
  7. 59% of marketers say email is their biggest source of ROI. (Emma, 2018)
  8. For every $1 spent, email marketing generates $32 in ROI. (Oberlo)
  9. Conversion rates for emails are higher than social media, direct traffic, and search. (Smart Insights)
    81% of businesses say that email drives customer acquisition, and 80% for retention. (Emarsys)
  10. Email offers result in shoppers spending 138% on their purchases. (Disruptive Advertising)


One area marketers cited as needing improvement is the ability to personalize emails, as stated by 67% of marketers in eConsultancy and Upland Adestra’s research.

While many brands are very familiar with welcome emails or order confirmations, email automation and personalization must be holistically integrated throughout the journey to increase conversions and boost retention, so don’t forget to verify your emails to get to your clients correctly.

Consider using a customer data platform to automate email journeys, like MailPipe, marketers can easily create campaigns that recognize if customers have visited a brand’s website, browsed certain product categories, opened emails or visited stores.

And if you are running out of ideas on what content you need to use on your mail campaign, check out this previous entry Content ideas for Newsletters and Email Marketing campaigns